37.7159, −122.4396 A locator map appears here once a Mapbox token is configured.
Know This Place

District 11 · Block 6409, Lot 028 · ZIP 94112

the Amazon, later the Apollo

965–985 Geneva Avenue · Excelsior

  • 3 stories
  • 29,785 ft2
  • 15,035 ft2 lot area
  • 8 bathrooms
  • Zoned NC-3
Land$3,350,405
Improvements$2,338,799
Total assessed$5,689,204
37.7159, −122.4396 Street View appears here once a Google Maps embed key is configured.
  1. 1928

    A cinema was built here in 1928 and was known for decades as the Amazon, serving the Crocker-Amazon and Excelsior neighbourhoods. About forty-three feet tall, its lobby on Geneva Avenue and the auditorium set behind the shops. Latterly the Apollo, it closed in 1987 and was used for a time as a church.

    965 Geneva Avenue final negative declaration, SF Planning Dept., 2002
  2. Jul 1986
    Permit 8607947 $$$ $4,150

    Pour concrete pads to provide level area for chairs.

  3. Dec 2001
    Issued Permit M18316 $$$ $45,000

    Street space permit.

  4. Feb 2003
    Permit 200302127291 $$$ $2,000,000

    Addition/alt to exist theater structure as follows, horiz addition of 434 sq ft on gr floor, rmv exist mezz.

  5. Dec 2003
    Permit 200312152271 $$$ $1,200,000

    Tenant improv. incl new partitions, doors, millwork, finishes.mechanical, electrical, plumb, & lighting.

  6. Jul 2004
    Permit 200407290106 $$$ $95,000

    Installation of cellular telephone equipment on roof of existing bldng.

  7. Sep 2004
    Permit 200409285372 $$$ $36,000

    Fully sprinkler g/f and mezz floor new system shall tie in to existing main and riser.

  8. Nov 2005
    Permit 200511218703 $$$ $245,000

    Approx. 2, 338 sq ft. of existing second floor shell space to create a new medical clinic.

  9. Jan 2006

    Mechanical work: ref to permit application 200511218703, ti for existing 2nd fl shell to med clinic val @$245, 000.

  10. Jul 2006
    Issued Permit 200607318085 $$$ $10,000

    Installation of (1) new equipment cabinets to an existing rooftop on a commercial rooftop and eight coax to operate equipment on existing cellular facility.

  11. Aug 2006
    Permit 200608311147 $$$ $25,000

    Install on micro psnez antenna mounted on existing building. roof top exterior behind frp enclosure, painted to match building. install two microcell cabinets at two level.

  12. Jan 2007
    Permit 200701313008 $$$ $200,000

    Install radio equipment in existing building 2nd floor isntall panel antennas on roof top inside shealth enclosure install battery system for equipment.

  13. Aug 2015
    Permit 201508265373 $$$ $32,000

    At&t: modify existing wireless facility to install new purcell with newdus41 & newxmv inside; r&r (3)existingrruw-01 with existingnewrrus-11 with (3)newa2 modules, r&rexistingexisting ucp2 surge suppressors with existingnewdcg surge suppressors; r&r (6) antennas with (6)newantennas; r&r(6)existing radomes with (6)newradomes; remove (6)existingrruw-01.

  14. Feb 2016
    Permit 201602220169 $$$ $40,000

    Att: modify existing att facility: install 3new antennas inside 3new 2-" radomes; 3new rrus - 12 units; install 3new rrus-32; reloacte 3existing rrus-11 from equipment to antennas; install 5new tripod antenna pipe mounts; install new duc-41 inside existing parcell cabinet; reloacte existing sector c antenna & equipment.

  15. Apr 2017
    Permit 201704144043 $$$ $25,000

    Att modification: r&r 2existing cabinets & 2 pbc-02; install new dc power plant, 6 new rrus, new dc6, new fiber under, 3 new xmu, 4 new tma; relocate 3 existing rrus. no antenna work.

  16. Sep 2020
    Withdrawn Permit 202009174412 $$$ $25,000

    T-mobile modify e wireless installation. remove & replace three (3) antennas; install three (3) ballast mounts; install three (3) antenna; remove & replace six (6) radios; install two (2) cabinets; install three (3) bb units inside cabinets; install three (3) hybrid cables; install one (1) xmu.

  17. Aug 2021
    Issued Permit 202108267205 $$$ $63,000

    Modification to existing verizon wireless facility. replace 6 antennas, replace 3 rrus, add 3 rrus, replace 3 ovps, add 3 cominers. replace 6 radome cannister and add associated hardware. remove existing coax cable and add 3 hybrid cable.

  18. Feb 2022
    Permit 202202168095 $$$ $25,000

    Remove 9 antennas: install 9 antennas, remove 9 rrus, install 6 rrus, remove 6 frp radomes. install 6 frp radomes, install 3 y cable splitters, install barriers/striping, install 1 baseband, install 2 battery strings, install 1 rectifier.

  19. Mar 2022
    Issued Permit 202203170286 $$$ $59,949

    All new work shall consist of interior partitions, millwork, electrical work, mechanical, plumbing and flooring defined within the documentation and with adherence to the construction documents and specification. the reconfiguration of the space will not cause a change to the occupancy type unless.

  20. Apr 2024
    Permit 202404260894 $$$ $78,000

    Reroofing.

  21. Dec 2025
    Issued Permit 202512111519 $$$ $65,000

    T-mobile: remove 1 existing antenna. install 6 new antennas inside 6 new radomes. remove 1 existing cabinet. install 2 new cabinets. install 12 new batteries. install new 200amp panel.

DBI holds 69 permits for this parcel, most of them tenant improvements on individual floors. The timeline shows the 24 largest by stated cost, plus the earliest on file; the DBI query in the sources below returns all 69. 3 of them are nominal $1 street-space or sidewalk permits. 5 expired or cancelled permits are not shown.

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