37.7668, −122.4293 A locator map appears here once a Mapbox token is configured.
Know This Place

District 8 · Block 3543, Lot 012 · ZIP 94114

New Era Hall

2121–2123 Market Street · Eureka Valley

  • 2 stories
  • 8,635 ft2
  • 4,996 ft2 lot area
  • 3 residential units
  • 11 rooms
  • Wood frame
  • Zoned UPMKT
  • Historic resource
  • City landmark #277
  • Sold June 7, 2012
Land$1,507,262
Improvements$1,507,262
Total assessed$3,014,524
37.7668, −122.4293 Street View appears here once a Google Maps embed key is configured.
  1. 1894

    The 50-by-100-foot lot belonged to Caroline Sharp, of the pioneer Sharp family.

    SF Planning, landmark designation
  2. 1905

    Built by Christian Larsen Wold (C. L. Wold).

  3. 1906

    New Era Hall was completed seven months after the earthquake, a speculative development with shops below and meeting rooms above that were let to fraternal organisations burnt out of their own halls.

    Citywide Historic Context Statement: Clubs and Social Halls (1848–1989), 2026
  4. 1906

    New Era Hall, designed by architect August Nordin.

    Architecture, Planning & Preservation Professionals: A Collection of Biographies, adopted 2021
  5. July 5, 1906

    Building permit No. 1292 was filed for a wood-frame hall 50 feet wide, 92½ feet deep and 40 feet tall, built without a basement and roofed over its lodge rooms with Howe trusses.

    SF Planning, landmark designation
  6. November 18, 1906

    New Era Hall opened, with two storefronts at 2117 and 2123 and lodge rooms upstairs reached from 2121; the German Hermann Lodge took rooms on opening day.

    SF Planning, landmark designation
  7. 1907–1914

    The upstairs lodge rooms hosted regular meetings of fraternal groups including the Order of Scottish Clans, Order of the Eastern Star, Knights of Pythias, Woodmen of the World, Odd Fellows, Ancient Order of Hibernians, Foresters of America and Native Daughters of the Golden West.

    SF Planning, landmark designation
  8. 1907

    The western storefront, first a restaurant, was altered into the Majestic Nickelodeon, with an exit door cut into the side passage.

    SF Planning, landmark designation
  9. May 1909

    The nickelodeon closed and the western storefront was rebuilt to its original design; until 1917 it held a millinery shop run by Hermana Bennett, wife of the building's owner.

    SF Planning, landmark designation
  10. August 6, 1910

    On 18 April 1910, the fourth anniversary of the fire, delegates of 50 improvement clubs and civic bodies packed New Era Hall to found the Twin Peaks Tunnel convention.

    The San Francisco Call, 6 August 1910, p. 11
  11. August 20, 1910

    The Twin Peaks Tunnel and Improvement convention met at New Era Hall here on 19 August 1910 and received its committee's plan for a tunnel of about 7,200 feet under Twin Peaks.

    The San Francisco Call, 20 August 1910, p. 9
  12. 1911

    The Visalia Stock Saddle Company, a pioneer Mexican-American saddlery that developed the western saddle, moved its entire saddle-making works and salesroom into the eastern storefront from 2283 Market Street; it made its custom saddles here until 1953.

    SF Planning, landmark designation
  13. October 1919

    The Visalia Stock Saddle Company expanded into the western storefront and became the building's only commercial tenant.

    SF Planning, landmark designation
  14. 1920

    The Christian Philosophical Institute, a sect founded by Wilbert LeRoy Cosper, moved its headquarters upstairs, split Lodge Room No. 2 into offices and cut the center window into the Market Street facade.

    SF Planning, landmark designation
  15. 1929

    A fire on the ground floor damaged floor joists and siding; the same year the saddle company added windows on the west wall, opened doors between the two storefronts and installed a motor-driven band saw, cross-cut saw and lathe.

    SF Planning, landmark designation
  16. 1931–1932

    The hall was renamed Liberty Hall for two years, taking the name of a hall for hire formerly on Mission Street.

    SF Planning, landmark designation
  17. 1953

    The Visalia Stock Saddle Company left New Era Hall for Sacramento, ending 42 years of saddle-making here.

    SF Planning, landmark designation
  18. 1953

    Both lodge rooms were converted into a dance studio, the Academy of Ballet, which still occupied them in 2018.

    SF Planning, landmark designation
  19. 1954

    George E. Bennett, son of the original owner, sold New Era Hall to the Open Bible Church next door, which in 1956 opened one storefront as a servicemen's center.

    SF Planning, landmark designation
  20. 1975

    The western storefront received its present metal-frame storefront and doors.

    SF Planning, landmark designation
  21. 2002

    The two storefronts were joined into one space, the eastern floor raised to the western level and the partitions and mezzanines removed.

    SF Planning, landmark designation
  22. Jan 2003
    Issued Permit 200301155237 $$$ $2,000

    Revision to 200209196929: install steel folding gate in fornt main entrance.

  23. Jan 2003
    Permit 200301215523 $$$ $2,050

    Install 2 new awings over retail window, box stel with graphics an separate permit.

  24. Feb 2003
    Issued Permit 200302117178 $$$ $800

    To erect new non electric sign.

  25. Mar 2014
    Issued Permit 201403070244 $$$ $1,200

    Installation of signage.

  26. Mar 2014
    Issued Permit 201403070251 $$$ $1,200

    Installation of signage.

  27. Mar 2014
    Permit 201403070252 $$$ $1,200

    Installation of signage.

  28. Mar 2014

    Installation of signage.

  29. Mar 2014
    Permit 201403070255 $$$ $1,400

    Installation of signage non illuminated.

  30. May 2015
    Permit 201505267095 $$$ $12,500

    Reroofing.

  31. Dec 2016
    Permit 201612155092 $$$ $25,300

    Install new intstairs & relocate existing doors to provide 2nd means of egress with guardrail, handrails. alteration to existing flooring, exterior landing as req'd. install new security gate, new ada upgrade to existing unisex bathroom to comply with 20% disabled access upgrade. comply with complaint # 201620261.

  32. March 20, 2018

    Designated San Francisco Landmark No. 277, New Era Hall.

    SF Planning, landmark designation
  33. Apr 2018
    Permit 201804176622 $$$ $20,000

    Voluntary structural improvement to existing building. limited to the area below the 1st fl of the e 2 story wood framed building. no alteration to exterior of building.

  34. Mar 2019

    Streetspace.

  35. Feb 2020
    Issued Permit M1197527 $$$ $244

    Per planning depart, 2121 market st is a landmark building at block 3543, lot 012, address 2121 market street added back to building.

  36. Aug 2021
    Permit 202108035681 $$$ $124,000

    New (1)hour fire rated interior exit stairway from 2/f to exterior discharge with new interior fire rated doors to address nove 201949801. remodel existing toilet room, create ada toilet room, install new ramps @existing floor level offsets.

  37. Apr 2022
    Permit 202204071810 $$$ $17,500

    Property line wall remediarion: remove existing plumbing & electrical & mechanical equip on west property line wall to comply with nov 201949801, 201960701 & 202017001. frame-in windows and vent currently located in the wall, re-routing duct and providing mechanical fan for crawl space. invisible from street.

  38. Mar 2023

    To comply with abe ord 51-16 abe 202002212165. no work is proposed under this permit. permit to document technical infeasibility & casp report for accessible building entrance program.

3 nominal $1 street-space or sidewalk permits are omitted from the timeline. 4 expired or cancelled permits are not shown. The assessor's roll gives 1905; this address is recorded as built 1906.

Nearby